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CourCEO: Build Your Course Business

CourCEO is a 12-week program designed to help experts and thought leaders—like you—turn their knowledge into a real course-based business. This isn’t just about creating content. It’s about stepping into the role of course CEO, leading with strategy, values, and purpose.

This program is structured around the RIPPLE Framework, a step-by-step system that guides you through every stage of planning, building, launching, and growing your course business.

Here’s what you’ll learn and do:

Research and Value

  • Conduct effective market research across three areas: target audience, competitors, and industry trends and opportunities.
  • Validate your course idea.
  • Define clear, learner-focused course goals.
  • Identify and prioritize course features that create unique value.
  • Craft a compelling Unique Value Proposition (UVP).
  • Build a validated foundation for coures design and marketing.

Instructional Design

  • Apply foundational learning principles to course design decisions.
  • Align course topics with course goals and learner needs.
  • Organize content into a logical, progressive course journey.
  • Determine delivery formats and support materials to optimize learning outcomes.
  • Develop a course outline that reflects learner-centered design, clarity, and intentional sequencing. 

Promotion and Marketing

  • Design a sales funnel that converts.
  • Build a lead generation system.
  • Create an email marketing strategy.
  • Set your course price and decide your discount strategy.
  • Create a promotional plan to build demand before your launch.

Production and Technology

  • Develop effective, engaging, and accessible content.
  • Produce polished course assets, including videos, presentations, and learner support materials.
  • Foster connection and engagement within the course.
  • Select and set up your learning platform and tech stack.

Launch Logistics and Course Management

  • Test the learner experience.
  • Set up a pre-launch communication plan.
  • Drive last-minute enrollments with a final marketing push.

Evaluation and Continuous Improvement

  • Define course success by articulating what success looks like for both learners and your business. 
  • Select meaningful key performance indicators (KPIs) across three domains: learning effectiveness, marketing effectiveness, and financial performance.
  • Implement structured feedback systems to collect learner feedback.
  • Prioritize and implement course improvements.
  • Celebrate wins and leverage outcomes for future promotion.
  • Adopt a continuous improvement mindset.